Satellite navigation (sat-nav) firm TomTom has announced it’s launching a new service in the UK next year which will provide drivers with five times more traffic updates.
The company has just launched its new High Definition Traffic service in the Netherlands.
It’s the result of a tie-up between TomTom and phone giant Vodafone and works by anonymously tracking the movement of mobile phones on the Vodafone network to detect traffic jams.
TomTom says that information is then merged with existing traffic sources to ‘deliver the world’s most advanced traffic data’.
The company adds that users will receive up to five times more traffic updates and more accurate travel and arrival times. The service should hit the UK in the first half of 2008.
Harold Goddijn, chief executive at TomTom, said: ‘TomTom High Definition Traffic information is a big change for our users when planning their daily journeys. They know more about traffic flows and how to avoid them than anyone else.’