Online shoppers clamour for Nintendo WiiIt was most searched for product in November

10 December 2007

The Nintendo Wii was the most searched for product by UK internet shoppers during November, according to the latest statistics.

Figures from internet research firm Hitwise reveal further good news for Nintendo as its DS games console was the second most searched-for product last month.

The Apple iPhone was number six on the list, while the iPod was seventh and the Xbox 360 came in at number ten.

Games consoles

Robin Goad, Director of Research at Hitwise said: ‘The Nintendo Wii is hugely popular this year, accounting for six in every ten searches for a games console.

‘The popularity of the Wii and the Nintendo DS mean that there were more searches for Nintendo products in November than Apple products.

‘This is despite the significant increases in searches for both the iPod and the iPhone, which is currently the most searched for mobile phone in the UK.’

Shopping vouchers

Hitwise said the publicity surrounding real and fake discount shopping vouchers also helped ‘vouchers’ become one of the fastest growing search terms.

It said one company that benefited was drinks retailer Thresher Group, which saw traffic to its website increase by 240% in the week ending 24 November – the week that it’s 40% off Christmas voucher swept the internet.

Hitwise said that discount shopping vouchers can be an effective form of viral marketing, adding that fashion retailers have also benefited from the craze, with Gap, Whistles and Oki-Ni issuing discount vouchers.