PC World to sell Dell computersCurrys and Dixons also to stock Dell

15 December 2007

Dell Inspiron 6400

Dell has signed a deal to sell its notebook and desktop computers through Currys and PC World.

The agreement with parent company DSG International will also see Dell products sold online through the Dixons website as well as through DSGi’s European stores.

As part of the deal DSGi will extend its Tech Guys computer support service to cover Dell products in the UK.

Tech Guys support

DSGi Chief Executive John Browett said: ‘Customers are at the heart of what we do and we must offer our customers an unbeatable combination of value, choice and service.

‘By adding Dell computers to our ranges, we can give customers in our 1300 stores across Europe another highly sought-after range of products and the experience to match it.’

Mark Ormerod, general manager of consumer business for Dell's EMEA operations, said: ‘This partnership with DSGi means that consumers in nearly all major European countries can purchase Dell products through these stores.

‘To maximize choice, Dell is offering a full portfolio of our award-winning products – from our high-end gaming systems, to notebooks and desktops that are perfect for everyday computing.'

PC World

Which? computer expert Lisa Barber said: ‘It will be interesting to see if consumers will choose to buy Dell PCs via DSGi stores.

‘In the September 2007 issue of Which?, we revealed which stores our members would be most likely buy a computer from again. PC World came last of those in the survey.’