Sales of Sad therapy lamps soarBid to warn off the winter blues

31 December 2007

A tropical beach

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Sunseeking Britons who cannot get away to foreign climes are stocking up on therapy hot lamps to ward off the winter blues.

The shortest days are the worst time for those affected by the winter depression condition Seasonal Affective Disorder (Sad).

Sales of Sad therapy lamps have soared 300% in the last two months, according to 247electrical.co.uk.

For those who can manage a foreign holiday, flights to Egypt are up 20% compared with this time last year, while numbers travelling to Australia have risen 37%, figures from Cheapflights.co.uk revealed.

Summer sun

'It appears that the British weather is encouraging people to jet away from it all and get some real sun,' said Francesca Ecsery, general manager of Cheapflights.co.uk.

She went on: 'The UK never really had a summer with all the rain. People should consider getting away before Sad sets in.'

Dominic Yacoubian, managing director of 247electrical.co.uk, said 'We have been selling a lot of Sad lamps. Many Britons would have woken to one under the tree and received an extra dose of vitamin D.

'Customers are telling us that they have heard a lot about the Sad therapy lamps and there seem to be a lot of word of mouth recommendations taking place.

'We never expected a relatively obscure product to become so popular. We have been taking on extra stock to meet the growing demand. Something is going on here.'

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