Social networking sites booming in the UKBritons are the biggest Facebook and MySpace users
12 December 2007
UK web surfers spend more time on social networking sites than their European neighbours, according to a new report.
Telecoms regulator Ofcom says that 40% of UK adults regularly visit sites such as Facebook and MySpace.
This contrasts with 17% of adults in France, 12% in Germany and 22% in Italy.
Britons spend an average of 5.3 hours each month on social networking sites and return to them 23 times a month.
Google was the most popular website in the UK, while Microsoft, eBay, Wikipedia and YouTube also feature in the top ten most popular sites for many countries.
Broadband take-up continues to increase in the UK with over half of all households connected at the end of 2006, putting the UK slightly ahead of the US for the first time.
Ofcom's International Communications Market 2007 report also found that 68% of UK broadband users were satisfied with their broadband speed – compared to 85% of US users.
However, UK consumers – alongside those in Japan – reported the biggest gaps in perceived headline and actual broadband speeds.
The study reported that 25% of UK users said they received a broadband service that was less than the advertised speed of 8Mbps or higher.
In August, Which? Online revealed a huge gap between advertised broadband speeds and the actual speeds users can achieve.
Our test of more than 300 customers found that while they were promised up to 8Mbps or faster, they actually achieved 2.7Mbps on average, with the lowest speed achieved just 0.09Mbps.