Supermarket brings back caviarWaitrose uses sustainable stocks
15 December 2007
Caviar is making a comeback at a food chain which dropped the delicacy a decade ago.
Waitrose stopped selling caviar amid concerns that the Caspian Sea sturgeon population was facing extinction.
After a 10-year absence, it is now launching a sustainable caviar produced by farmed sturgeon in time for Christmas.
The most expensive type of caviar on sale at Waitrose will cost £800 for a 250g tin. A 50g tin of traditional caviar will set shoppers back £80.
The sustainable caviar comes from Maison Prunier, which has been producing the luxury product from fish farms in Bordeaux for more than a century.
For a tin of the most expensive caviar
The fish eggs are produced by Siberian sturgeon.
Waitrose specialist fish buyer Jeremy Langley said: 'There will always be a foodie audience who want to enjoy the finer things in life, especially at Christmas - but it is only now that we have been able to find an ethical source for our caviar.'
The delicacy is launching at 15 Waitrose stores in London. The £800 tins of caviar will be the food chain's most expensive available food item.
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