UK leads the way on digital TVOfcom also reports bundling saves money
12 December 2007
The UK looks to be leading the way when it comes to the take-up of digital television, a new report reveals.
The report from broadcast regulator Ofcom looked at 12 countries including France, Germany, Italy, Japan, Canada and the US.
It found that at the end of 2006, 76% of UK households were digital, driven mainly by the growth in Freeview. The US and Japan were next with 61% and 60% respectively.
Digital radio is becoming increasingly popular in the UK with one in five adults owning a digital radio set. Digital radio coverage was highest in the UK and Germany at over 80% for both countries.
People in the UK also listen to more radio than in any other country surveyed, averaging more than 21 hours per person each week.
Ofcom's International Communications Market 2007 report compared the prices of communications services for five typical household types in the UK, France, Germany, Italy and the US.
Bundling is cheaper
The study found that buying more than one service from the same operator - or 'bundling' - generally provided much better value for money than buying a separate single service.
In the UK, around 40% of households already take a bundled service.
Ofcom says that a typical family household in the UK with a bundled deal including a landline, basic pay-TV and the internet, will pay £25 a month.
This compares with £27.22 in France and £39.77 in Germany. The same family in the US will pay £69.54.