Which? condemns cosmetic surgery dealsDiscounts with deadlines are 'irresponsible'

28 December 2007

Surgeon

Which? is today condemning clinics that put pressure on people to rush into cosmetic surgery through deals such as time-limited discounts.

Our research has uncovered eight examples of clinics offering discounts - some of them hundreds of pounds - to people who book cosmetic procedures such as breast augmentation or liposuction before the end of the year.

Such deals contravene industry guidelines and Which? has written to the industry watchdog - the Independent Healthcare Advisory Service (IHAS) - to ask it to investigate. We've also contacted the companies involved, some of which are not IHAS members.

Major decision

In one example, Transform Cosmetic Surgery Group offered a deal where if you spent more than £350 before Christmas, you got £50 off any treatment or procedure carried out in January 2008. We'll publish the company's response to our complaint once we receive it.

Which? health campaigner Jenny Driscoll said:'Choosing to have a cosmetic procedure is a major decision. It is highly irresponsible for clinics to rush people into committing to surgery with "limited time only" offers.'

Which? is asking the government to bring in comprehensive regulations covering all aspects of the cosmetic treatment industry. Better regulation will protect consumers, ensuring they are not at risk when undergoing cosmetic procedures, whether surgical or not.

Our campaign aims to ensure that the cosmetic procedure industry is safe, and acts responsibly towards consumers.