Asda to fine abuse of disabled parking spacesChain will roll out £60 fine from next week
11 January 2008
Asda will fine drivers £60 for parking in its disabled or parent and child spaces when they should not, it has announced.
The supermarket is rolling out the penalty nationwide from Monday following a trial at six stores.
It will donate profits from the fines to baby charity Tommy's and the Motability car scheme for the disabled.
Disabled driver spaces
The trial in the Liverpool area caused a 60% increase in the number of parking spaces available for disabled drivers and parents with young children.
Asda said the penalty system followed its attempt to tackle the problem constructively in the past.
It will roll out the fines to all Asda food stores where it owns the car park.
The retailer's customer service manager Paul Hedley said signs would alert drivers to the potential fines.
'At Asda we have decided to take a stand to keep specialised parking spaces available to those customers that need them,' he said.
'Most customers using these bays without good reason don't realise their actions impact on people that rely on them to do their weekly shop.'
Priority parking spaces are reserved for disabled customers with a Blue Badge in their cars and for parents travelling with a child aged under 12.
An Asda poll found four out of five of its customers thought the parking fines should be extended nationally.
The roll-out starts in north London on Monday and will be in force at all relevant Asda stores by mid-March.
Tommy's chief executive Jane Brewin said: 'Putting fines in place for parking misuse is a bold move by Asda but is the right one for giving parents with young children a helping hand.'
Motability's fundraising and marketing director, Hazel Gotfraind, welcomed the scheme, saying: 'Some of our customers need extra financial help to get a vehicle adapted to suit their individual needs.
'With the help of companies like Asda we can help to keep many more people independently mobile, something many of us take for granted.'
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