BBC3 to relaunchProgrammes to go out on TV and online
23 January 2008
The BBC has announced the relaunch of embattled digital channel BBC3.
The corporation said it will be Britain’s first multi-platform channel with programmes broadcast online and on TV at the same time.
From next month, as well as broadcasting all programmes on the internet, it will give regular prime-time slots for user-generated content and include more interactive content for viewers.
The changes are aimed at silencing critics who have called the channel a waste of licence fee money.
The 2008 schedule for BBC3, which has a large 16-34 audience, will include a new focus on drama, a revamp of news coverage and a bigger commitment to entertainment with singer Lily Allen hosting her own show.
Announcing the changes, Controller Danny Cohen said: ‘BBC3 is aiming to become Britain's most ambitious multi-platform network - combining television and the web into a single, integrated offering.
‘The thinking behind this re-brand is that we have, in effect, created a BBC3 world in which our content can move seamlessly between TV, online and mobile. We have a fantastic line-up of programmes and we are going to make them available wherever young people want them.’