The BBC has announced the relaunch of embattled digital channel BBC3.
The corporation said it will be Britain’s first multi-platform channel with programmes broadcast online and on TV at the same time.
From next month, as well as broadcasting all programmes on the internet, it will give regular prime-time slots for user-generated content and include more interactive content for viewers.
The changes are aimed at silencing critics who have called the channel a waste of licence fee money.
The 2008 schedule for BBC3, which has a large 16-34 audience, will include a new focus on drama, a revamp of news coverage and a bigger commitment to entertainment with singer Lily Allen hosting her own show.
Announcing the changes, Controller Danny Cohen said: ‘BBC3 is aiming to become Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering.
‘The thinking behind this re-brand is that we have, in effect, created a BBC3 world in which our content can move seamlessly between TV, online and mobile. We have a fantastic line-up of programmes and we are going to make them available wherever young people want them.’