Currys and Dixons ditch analogue TVsMove made in the run-up to digital switchover
23 January 2008
Currys, Dixons and PC World are to stop selling analogue televisions in the run-up to digital switchover in the UK, the chains have announced.
The companies - all part of DSG International - will move to selling digital-only televisions with immediate effect as more than 90% of the sets they sell are already digital. They stores will also stop selling DVD recorders with analogue tuners.
The government is gradually switching off the current analogue broadcast signal so that by 2012, you'll be able to watch television only if you have digital TV.
Which? television expert Mike Briggs said: ‘It's great to hear retailers will stop selling analogue-only equipment - with digital switchover imminent it should help prevent consumers unwittingly buying equipment which might stop working in the very near future.’
Staff at the chains will offer buyers of remaining analogue televisions the option of a digital set-top box to ensure the televisions are capable of receiving digital broadcasts once switchover takes place.
Peter Keenan, Managing Director of Currys, said:‘We believe that it is appropriate to ensure that our customers are able to select from a future-proof range of televisions. Integrated digital televisions are relatively simple to operate, offer superior technology and are an important window on the digital future.’
The move was welcomed by Digital UK, the body overseeing the anologue switch-off. Its chief executive, Ford Ennals, said: ‘Retailers of all sizes have a vital role to play in ensuring their products and their customers are ready.’
The move to digital began last year, when Whitehaven in Cumbria became the first area to have its analogue signal switched off.