Global giant General Electric (GE) has announced it’s entering the UK digital camera market with the launch of seven new models.
The first four cameras are due to hit stores this spring, with the other models following later in the year.
The cameras will come in a host of colours – ranging from black and red to purple, yellow and green – and will have technology to detect smiles and blinks so your pictures are never spoiled.
At the bottom end of the range is the 7-megapixel A735, which will have a 3x optical zoom, a 4.5x digital zoom, and 2.5-inch LCD.
At the top end are the 12-megapixel E1235 and the 10-megapixel E1050, which has a three-inch touch screen on the back and an HDMI connection so you can hook it up to your high definition TV.
Another model, the G2, is just 18mm thin and GE says it will be one of the slimmest and lightest cameras on the market.
European Director Gary Banks said: ‘Our digital cameras represent an extension of GE’s 128-year heritage of leadership in technology and innovation.
‘Our research and development team in Tokyo has done a magnificent job to ensure the consumer will get intuitive, easy to use cameras which all offer advanced features as standard.’
He added: ‘Our aim is for GE to be one of the top digital camera brands within five years. We’ve started by offering a range that is stylish, easy to use and high quality.’
Which? camera expert Chris Christoforou said: ‘GE is not a very well known brand to British consumers, but their first UK digital camera range looks interesting and attractive.
‘Blink detection is a new technology on cameras, strongly suggesting that GE will be innovators not just followers in the competitive digital cameras market. We look forward to testing them.’