John Lewis is stepping up its clothes collection in a bid to attract younger, more fashion-savvy shoppers.
It has enlisted the help of Florence Brudenell-Bruce to pose for its latest women’s range.
The young model and girlfriend of F1 driver Jenson Button appears in publicity for the department store’s own-brand women’s collection alongside St Trinian’s actress Antonia Bernath.
The new JL Womenswear collection will include citrus colours and nautical styles inspired by the latest catwalk shows.
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