Marmite with champagne sold as lover's giftValentine's Day pots to go on sale soon
11 January 2008
Marmite with a hint of champagne is hitting stores as a romantic gift.
The savoury spread contains 0.3% champagne along with its usual ingredients of yeast and vegetable extracts plus salt.
Just 600,000 limited edition jars of the 'Lovers' Marmite' are going on sale ahead of Valentine's Day.
Their gold-coloured label says 'I love you' and 'For my lovely Marmite lover'.
The Marmite is £2.99 for a 250g pot compared with the same sized jar of standard Marmite for £2.12 at Sainsbury's.
It has initially gone on sale at Selfridges stores, priced at £3.99, and will launch more widely from January 21 at the lower price.
Selfridges also commissioned jewellery designer Theo Fennel to create just 50 pots of Lovers' Marmite with a sterling silver engraved lid, priced at £145.
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