Virgin Media says it will be able to provide ‘superfast’ broadband to millions of UK homes by the end of this year.
The company said that following successful trials in Ashford, Folkstone and Dover, in Kent, the new 50Mbps service will be made available to more than 9 million homes in the UK by the end of 2008.
Virgin says that ‘superfast’ broadband speeds will allow families with more than one computer to do more at the same time, including browsing, playing games, making internet calls and downloading music.
Virgin has also announced that customers on its mid-range ‘L’ tier broadband package are to get a free upgrade from 4Mbps to 10Mbps.
The upgrade will roll out by region from late February and Virgin says that following the upgrade customers will be able to download a typical music track in four seconds, an album in under a minute or a TV show in around five minutes.
Virgin Media Acting Chief Executive Neil Berkett said: ‘We’ve barely scratched the surface of what’s possible with our cable network, and we will continue to look for new ways to satisfy the growing demand for even faster broadband in the UK. We’re proud to be leading the country’s superfast broadband revolution.’