The UK spends more on cosmetic surgery than anywhere else in Europe, according to new figures.
In 2006 we spent nearly £500 million on nips, tucks and Botox.
The figure, from analyst Datamonitor, was more than treble the amount spent on cosmetic treatments in Italy, the next highest spending country.
France came third, spending £141.8 million on cosmetic surgery. Germany was fourth, followed by Spain.
It adds up to more than £1 billion spent in Europe, although that figure is dwarfed by the £5.792 billion spent on cosmetic surgery in the US in 2006.
The fastest growing area of cosmetic surgery is the cheaper, smaller, less invasive treatments, such as Botox injections.
The UK is expected to have the highest percentage increase in either Europe or the US, with spending up to a predicted £1,505 billion by 2011.
Datamonitor expects personal care products marketed as alternatives to cosmetic surgery to grow more popular amongst time-pressed consumers over the coming years.
Frances Blunden, Which? health expert, said: ‘Cosmetics treatments are becoming increasingly popular but Which? has exposed a number of concerns about the poor protection of consumers. We are campaigning to make this industry safer and more responsible. In the mean time if you are thinking about having a treatment make sure you do your homework.’