Disney and Tesco launch healthier kids' foodsWhich? welcomes move

07 February 2008

A child bites into an apple.

Which? has welcomed news that Disney and Tesco have joined forces to launch a range of kids' foods designed to promote healthier eating.

The products - aimed at children aged between five and 12 - include fresh fruits, yoghurts, breakfast cereals, fruit juices, flavoured water and milk.

Popular Disney characters such as Winnie the Pooh and Mickey Mouse will be used to promote the range, which will start appearing at Tesco stores from this month.

The move by Disney comes after it announced last year that it was phasing out the use of its characters to promote foods that could be damaging to children’s health.

Cartoon characters

Which? food campaigner Miranda Watson said: 'Last year we praised Disney for its decision to stop future promotions of its characters appearing on unhealthy food. 

'Today's announcement will be a great relief to parents whose lives are made a nightmare by the number of unhealthy food promotions targeting their kids in the supermarket. Well done Disney and Tesco. It's about time that other licensing companies followed this good example and gave parents a helping hand with their weekly shop.'