More than eight million people are listening to radio over the internet each week, according to the latest industry figures.
The figures are part of the first ever survey into web-based radio by Radio Joint Audience Research (Rajar).
It found nearly 12 million people had listened to either live or recorded ‘listen again’ radio content on the internet, with 8.1 million tuning in each week.
Listen again services let people catch up on programmes that they might have missed earlier in the week.
The poll also found that one in 12 UK adults – or 4.27 million people – had downloaded a podcast, with 1.87 million listening to podcasts on a weekly basis.
More than half of these (58%) also said they would support advertising-funded podcasts so long as it meant the podcast remained free to download.
Rajar has also found that DAB digital radio now accounts for 10% of all radio listening in the UK – with 22.3% of adults owning a DAB receiver.
Rajar said that the numbers listening to digital only services – such as BBC 6 Music or Smash Hits Radio – remained stable at just over 6 million listeners per week.
Which? Technology Editor Matthew Bath said the rise in broadband in UK homes is increasing the number of people tuning into new, or more personalised internet radio stations.
‘With always-on fast broadband delivering high-quality audio and radio stations from around the world to listeners in the UK, people can discover new radio stations that are more in tune with their listening tastes.’
He added: ‘Podcasts also offer the benefit of letting people catch-up on radio shows during their commute to work, meaning you no longer miss out on your favourite radio show.’