Pepsi launches 'healthier' colaPepsi Raw is 'natural', with fewer calories
11 February 2008
Soft drinks giant Pepsi has launched a new ‘healthier’ cola made from natural ingredients.
It says Pepsi Raw contains no artificial preservatives, colours, flavourings or sweeteners.
Pepsi says it has reduced the calorie content of a 300ml bottle from 120 calories to 90 calories by replacing corn syrup with cane sugar.
Traditional Pepsi contains fructose corn syrup, sugar, artificial colourings, phosphoric acid, caffeine, citric acid and natural flavours.
In comparison, Pepsi Raw contains apple extract, plain caramel colouring, coffee leaf, tantaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.
Pepsi hopes that the introduction of Pepsi Raw will compete for a greater share of the cola market from the leader, Coca-Cola.
Pepsi Marketing Director Bruno Gruwez said: ‘We are really proud that the UK is leading the way with the launch of Pepsi Raw, which is the most significant innovation from Pepsi UK in the last 15 years.
‘Responding to consumer trends towards premium and more natural products, it contains no artificial preservatives and is made using ingredients from natural sources. By launching Pepsi Raw in bars and clubs, we hope to engage with customers in a new way and are confident that they will enjoy its sophisticated cola taste.’
Initially, Pepsi Raw will be available only in certain bars and clubs in seven cities - London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool - although a wider roll-out is expected later in the year.