Texts and emails may replace Valentine's cardsRoyal Mail poll found 12% don't want a card

12 February 2008

Texting on a mobile phone

Texts and emails could gradually be replacing the traditional Valentine's Day card, a new poll suggests.

The Royal Mail's survey found 12% of respondents preferred to receive or send Valentine's texts and emails rather than letters, cards or flowers.

Its poll of nearly 2,000 people found 55% planned to send a romantic token to a loved one.

Valentine's message

This compared to 70% of respondents who hoped to receive a Valentine's message or gift.

The Royal Mail is braced to deliver some 12 million Valentine's cards and letters on February 14.

On a typical day, the Royal Mail handles some 82 million items of business and personal post.

'Feel good'

Jennie Longden, head of Royal Mail's address management team, encouraged romantics to put pen to paper.

'Not only can a Valentine's card be kept and re-read, it carries a feel good factor for the recipient,'she said.

Picking up a pen and writing to someone still offers the most romantic touch and means more to people as it takes thought and effort.'

Lanson champagne

Meanwhile, Asda is cutting the price of Lanson Black Label champagne to £11.99 to mark Valentine's Day.

Bottles of the bubbly will be available in all Asda stores but high demand is anticipated until the offer ends on February 15, the chain said.

And Selfridges department store aims to keep the romantic spirit alive beyond February 14 with the launch of a leap year proposal card.

It says the £3.50 limited edition card will help women pop the question to their partners on February 29.

The Royal Mail poll of 1,963 people aged 18 to 50 years was carried out by market researchers YouGov.

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