BBC revamps mobile siteNew site promises more sport
11 March 2008
Sports fans will be able to catch up with this summer’s Olympics coverage on their mobile phones, the BBC has revealed.
The broadcaster made the announcement as it re-launched its mobile internet website.
The site is similar in appearance to the recently revamped BBC website and has been designed to be more interactive and user-friendly.
BBC Controller of Mobile Matthew Postgate said: ‘The refresh of our mobile browser service comes at a critical moment in the development of mobile in the UK.
‘It is the first step to transforming bbc.co.uk on mobiles into a much richer and more engaging experience.
‘In the coming months, our mobile proposition will develop significantly, and include coverage of the summer's biggest sport events including Euro 2008, the Beijing Olympics and Wimbledon.’
The re-launch of the mobile service will be supported by a four-week marketing campaign which will target football fans.
Fans will be urged to text FOOTBALL to 81010 for a link to the BBC football site, while Bluetooth technology will be used at certain football grounds to send fans in the vicinity a link to the site.
The BBC's mobile browser is already one of the most popular mobile sites in the UK, with around 2.7 million unique users each month.
New content on the revamped site also includes a section for BBC Radio 1's Newsbeat with all the latest entertainment headlines and pictures.
There are four versions of BBC Mobile – Standard, Enhanced, PDA and Desktop.
If you type the BBC mobile address – bbc.co.uk/mobile - into your phone's browser you will automatically be directed to the version most suitable for your phone.