Broadband speeds still fall short of claimsSpeeds are less than half those advertised

17 April 2008

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Broadband customers are still receiving less than half the download speed they pay for, according to new research.

The study of more than 41,000 UK broadband connections during February and March found that, on average, customers get just 48% of the advertised download speed.

The findings mirror a Which? probe last year which revealed a huge gap between advertised broadband speeds and the actual speeds users can achieve.

Which? test

Our test of more than 300 customers found that while they were promised up to 8 megabits per second (Mbps) or faster, they actually achieved 2.7Mbps on average, with the lowest speed achieved just 0.09Mbps

This latest research found that packages quoting lower maximum speeds were more like to be accurate.

Customers on 2Mbps packages achieved on average 1.8Mbps, or 88% of the quoted maximum speed, while customers on 8Mbps received 3.4Mbps or 43% of the maximum.

Providers who promised to deliver speeds of 16Mbps were actually achieving an average of 8.6Mbps, the study from Broadband-expert.co.uk found.

'Clear advertising'

Which? Technology Editor Matthew Bath said: 'Despite Which? calling on internet service providers (ISPs) to deliver on their advertised broadband speeds, consumers are still being left shortchanged by slower-than-promised downloads.

'We are calling on broadband providers to deliver clear, transparent advertising of broadband speeds rather an a vague "up to" maximum, so consumers can be sure they are getting the service they are paying for.'