Mobiles for a fiver from AsdaStore says they're Britain's lowest priced phones
25 April 2008
Supermarket chain Asda says it's launching Britain's lowest ever priced pay-as-you-go (PAYG) mobile phone.
Over 50,000 handsets go on sale today at Asda stores for £5 a mobile.
The offer is limited to the Sagem My212x, the Sagem My220x, the Sagem My150x and the Nokia 1112.
Asda expects the handsets – which it says are cheaper than a kids' toy mobile – to sell out quickly.
No hidden extras
There are a number of tariffs from Virgin, T-Mobile and Orange, with calls to a landline starting from 12p per minute.
And the supermarket has reassured customers that the cut-price deal comes with no strings attached or hidden extras.
ASDA Trading Director Peter Pritchard said: ‘We think this latest offer is likely to get the best reception yet.
‘When it came to deciding to sell the latest high quality phones at incredibly low prices to our customers, it wasn't a tough call to make.
'Shoppers are increasingly turning to pay-as-you-go as a way of controlling their spending on mobile phones and this offer is exactly what is needed to help them do this.’
Which? mobile phone expert Jon Barrow said: 'While these may not be the best handsets you can buy, they are available at a simply stunning price.
'If you're not worried about the latest advanced features then these basic mobiles are worth checking out.'