More radio listeners turning to digitalSales of DAB radios also on the up
06 May 2008
Radio listening via digital platforms is continuing to grow steadily in popularity, according to the latest industry figures.
Almost one third of the UK population now listens to radio via a digital platform – such as through a DAB receiver or through their TV - every week.
The figures from Radio Joint Audience Research (Rajar) also show that DAB receiver ownership is up 40% compared to last year, with more than a quarter of UK adults now owning a DAB receiver.
At the same time radio listening via mobile phone is also continuing to grow.
The Rajar figures reveal that nearly 12% of people say they are now listening to the radio via their mobile handsets.
One winner of the growth in digital popularity is the BBC.
The corporation says that digital listening has helped lift its reach and share to record levels.
It adds that more than 10 million people now listen to BBC radio via digital platforms every week, with 6.4 million tuning in on DAB receivers.
BBC Audio & Music director Jenny Abramsky said: ‘This is a remarkable performance for DAB, which is so important for the whole industry. I am extremely pleased to see all our digital-only services are doing so well.’
Which? technology editor Matthew Bath said: ‘This is good news for fans of digital radio, and the digital audio broadcasting (DAB) system used in the UK has experienced some challenging times over the past year, including radio stations closing.
‘The great thing about digital radio is that you can increasingly listen to it how and when you like, such as with a mobile phone, which adds more choice for consumers wanting to tune into their favourite radio shows.’