Orange launches internet radioIt also plans other home entertainment devices

20 May 2008

Telecoms giant Orange is entering the internet radio market by launching its own device.

The company says that the Orange Liveradio is the first of many home entertainment products it plans for the home.

Liveradio, priced at £99.99, will allow anyone with broadband the chance to access more than 4,000 radio stations.

Wireless

Orange says the wireless device, which has already proved a success in France, works in conjunction with a Liveradio website.

Once registered on the site, you can customise your presets and add the stations you want to listen to with a ‘drag and drop’ function.

Features include the ability to bookmark a song and have the details of the track added to a ‘My Favourites’ list. You then get the option to buy it from the Orange music store for 99p.

Web radio

More than 8 million people listen to internet-based radio every week, and the number is predicted to rise.

Orange UK vice president of home Mike Newnham said: ‘The internet radio market in the UK is growing at an increasingly rapid rate and Orange with its home internet pedigree is well placed to be part of it.

‘The Liveradio device...is testament to our ability to offer consumers a multi-platformed entertainment experience, and is the first of many such products Orange plans to offer for the home.’

The Liveradio is available from the Liveradio website or from some Orange stores from 1 June.

Broadband

Which? technology editor Matthew Bath said: ‘We'll be testing how the Liveradio stacks up against other internet radio devices, but there's no doubt that listening to internet radio is growing.

‘Internet radio needs home broadband to work, and the quality of some of the audio is variable. However, that is offset by the huge choice that internet radio allows listeners to tune into.’