Ford unveils new FiestaNew models will hit the UK in October

15 July 2008

The new Ford Fiesta

Visitors to next week’s British International Motor Show in London will be able to catch a glimpse of the all new Ford Fiesta.

More than 12 million Fiestas have been sold since it was launched back in 1976, with more than 100,000 sold in the UK last year alone.

New three-and five-door versions of the Fiesta are set to hit the UK this October, available in six different trims - starting with Studio and running through to the top-of-the-range Titanium.

Forty kilograms lighter than its predecessor, the new Fiesta comes with a choice of four petrol and two diesel engines, and a host of features.

Features

These include electric door mirrors, keyless entry, up to seven airbags – including a driver's knee airbag as standard – and a ‘mobile phone-inspired' entertainment system.

The Zetec and Titanium also come with an ‘aesthetic lighting pack’ that bathes the interior in a soft red glow.

Among the models are the Econetic, which has CO2 emissions of less than 100g/km, and the sporty 1.6-litre Zetec S model which, Ford says, is aimed at driving enthusiasts.

Crash protection

The president and CEO of Ford Europe, John Fleming, said: ‘You would expect a new Ford to be great to drive and our engineers have worked hard to ensure that new Fiesta will deliver excellent driving quality.

‘This is one of our core vehicle attributes, and one we have developed and applied consistently throughout the Ford of Europe range.

‘One of the development team’s greatest achievements is that it has been able to make the new Fiesta stronger, safer and more comfortable, yet lighter and more fuel efficient than the car it replaces. 

‘An exceptionally rigid body structure means robust crash protection, even before you include up to seven airbags available as part of the new Fiesta’s intelligent protection system.’