Polaroid launches instant prints from a phonePoGo gives colour photos in one minute

04 July 2008

The PoGo

The Polaroid instant photo has been relaunched for the digital age with a miniature printer designed to unlock images from mobile phones.

The Polaroid PoGo uses thermal printing technology instead of ink and produces business card-sized colour photos in 60 seconds.

The 8oz (227g) printer connects to digital cameras as well as phones by the USB port or Bluetooth wireless.

Paper cost

The device goes on sale in the UK today for £99, with each sheet of paper costing about 30p.

Polaroid has touted the device as its biggest innovation since the commercial launch of instant film in 1948.

Tom Petters, chairman and owner of Polaroid, said: 'Dr Edwin Land, the founder of Polaroid, reinvented this company many times through its 70-year history, from polarised lenses to eyewear to the iconic instant camera.

'With the Polaroid PoGo we're reinventing the magic of instant printed pictures for the 21st century.'

Instant cameras

Polaroid announced earlier this year that it would no longer be making the film used in the instant camera after the digital age left almost no market.

The company stopped making the instant cameras about a year previously.

The firm was founded in 1937, making polarised lenses for the science world and introducing its first instant camera in 1948.

Polaroid peaked in popularity in 1991 when its sales - mainly instant cameras and film - hit close to 3 billion US dollars (£1.5 billion).

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