Asda launches 'cheapest ever' school uniformThe £4 for uniforms will cover ages three to 12

01 August 2008

Store chain Asda has unveiled what it said was the cheapest ever school uniform, at £4.

The outfit, for children aged from three to 12, goes on sale this weekend, and is a flat price, regardless of age.

The company said that when M&S unveiled its lowest price uniform last week, at £6.50, this was only for children aged up to six, while a uniform for children aged 12 would be £13.50.

'Asda believes it is time that pricing structures that increase with age should be challenged and parents of older or larger children should not be penalised in this way,' a spokesman said.

George

The uniform, designed by its brand George's 'back to school' team, includes a polo shirt, sweatshirt (available in assorted colours) and trousers or a skirt.

The spokesman said: 'The average family spends more than £320 a year on uniforms for up to 12 year olds.

'With the flat rate from George, spend on uniforms could be as low as £32 a year - saving a family up to £290 at a time when many are really feeling the pinch of the credit crunch.'

Cost of uniforms

In 2007 the equivalent school uniform was £6.25 and in 2005 it was £10.25, the spokesman said.

The £4 price relates to a uniform of: polo shirt 50p, skirt/trousers £1.75 and sweatshirt £1.75.

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