Ford is introducing DAB digital radios in three of its ranges and has plans to extend the feature to more of its vehicles later this year.
The Ford Focus, Ford C-Max and Ford Kuga will be the first models to get DAB, which will be available as an optional extra. The Ford Kuga Titanium will have DAB as standard.
DAB offers drivers a wider choice of radio stations in a sound quality free from the type of interference which can affect traditional AM and FM broadcasts.
Ford audio engineer Dirk Kusche said: ‘Many of our customers enjoy the benefits of DAB radio at home.
‘Our new Sony DAB systems provide the same listening quality in your car, with less interference than AM and FM broadcasts and a choice of additional stations.’
It will cost £300 to get DAB if you have a Focus Style, Zetec, ST-1 and ECOnetic; C-Max Style and Zetec and Kuga Zetec.
Drivers with a Focus Titanium and ST-2/3 and C-MAX Titanium models will have to pay £100.
Which? Car editor Richard Headland said: ‘So far, DAB has largely failed to catch on in cars – more because it’s not widely offered by carmakers than because listeners don’t want it.
‘But with Ford making DAB available on Britain’s best-selling Focus, we hope other big players will soon follow suit.’