Aldi and Travelodge to launch hotel supermarketsBudget brands join forces for site development

22 October 2008

An hotel foyer

Many hotels charge supplements for single travellers

Budget supermarket brand Aldi and hotel chain Travelodge have joined forces to develop combined hotel supermarkets on the same sites.

There are currently sites being developed into supermarkets and hotels in Newquay and Middlesborough.

Aldi and Travelodge, two of the best known budget brands in the UK, say the move is giving them better development opportunities in the face of the credit crunch.

Hotel-shops

Newquay's site will boast a 14,500 sq ft Aldi with a 74-room Travelodge above it due to open next autumn. Middlesborough's Aldi is 16,700 sq ft with an adjacent 55-room Travelodge, which will open for business next month.

Last week a survey by analysts TNS Worldpanel found that Aldi had claimed a record 3% share of the grocery market in the 12 weeks to 5 October. Sales were found to have soared by just over 22%.

Aldi was among the top 10 high street retailers in the most recent Which? shopping survey.

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