Amazon slashes free delivery thresholdCustomer orders over £5 now ship for free
17 October 2008
Amazon.co.uk has slashed the order threshold for free delivery of items ordered from its website to £5.
Consumers buying directly from Amazon now qualify for free Super Saver Delivery when they spend £5 – a two-thirds reduction from Amazon’s original £15 threshold.
The website is Which? members' most visited online retailer - see how it fared for customer satisfaction in our annual online retailers survey.
Announcing the new threshold for free delivery on the Amazon website, Jeff Bezos, Founder and CEO of Amazon, said the two-thirds reduction was made in time for the Christmas shopping season.
But the cut fails to bring Amazon into line with rivals such as Play and Zavvi, which both offer free delivery on all purchases.
Amazon says orders placed using Super Saver Delivery are generally delivered between two and four days later than the same order placed using paid-for first-class delivery.
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