Ariel launches Excel Gel to wash at 15 degreesIs 'cold the new hot' for your laundry?

08 October 2008

Ariel Excel Gel

Ariel has launched a new type of laundry detergent: a gel which it claims can wash effectively at temperatures as low as 15°C.

Excel Gel is a new format that will sit alongside traditional washing powders, liquids and tablets. Ariel says it took three years and five million trial formulations to develop the gel, which is available in Biological, Colour, and with Febreze. 

Supermarkets are charging between £1.88 and £3.99 for the product, which comes in a 666ml container giving 18 washes.

Washing at lower temperatures

Ariel is marketing Excel Gel with sustainability and environmental credentials in mind. The manufacturer says the gel contains three times as many low-temperature cleaning ingredients as other liquid detergents, and can wash effectively at temperatures as low as 15°C.

The gel is concentrated so you use small amount at a time. You measure it in the supplied dosing cup, which you place directly into the washing machine drum. 

And the product comes in a recyclable plastic container that uses 14% less packaging than Ariel’s liquid detergent.

Washing performance

We’ve sent Ariel Excel Gel to our test laboratory where we're pitting its cleaning power against a barrage of stains including chocolate ice cream, lipstick and motor oil.

Which? Home researcher Alison Eastwood said: ‘Ariel has a great record in Which? tests with Best Buys in powder, liquids, liquitabs and tablets. So our expectations are high for this product and we’re eagerly awaiting the results of our rigorous tests of Excel Gel.' 

Despite being intended for washing at low temperatures, the product isn’t recommended for wool, silk, or handwashing.

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