Google searches show credit crunch impactGoogle data shows how Britons are responding

25 October 2008

Man at computer

As the financial crisis looms, Britons are using Google to search for vouchers, budget meals and sewing classes, according to the search engine giant.

Google has revealed how the credit crunch is affecting what consumers search for online. It revealed that searches for home safes are up 150% and safe savings up by 900%, compared to 2007 - a marked increased since the onset of the credit crunch. And it seems that Britons are worried about losing their jobs - searches for redundancy insurance leapt 450%, according to Google.

Google also revealed a fall in the number of searches for more expensive products - city break searches are down by 20%, fitted kitchens by 17%, and homes in Spain by 28%. 

Practical Google searches

The company revealed that searches for vouchers up 35%, searches for budget meals up 52% and searches for sewing classes up 60%. Some of the changes Google have reported that users could be turning to comfort foods to combat the effects of the economic downturn - it says that searches for terms such as apple crumble are 40% more popular than last year.

Elan Dekel, product manager at Google, said: "This is a fascinating snapshot into how Britons are reacting to the current economic situation. Every day, hundreds of millions of people search on Google, so we can see trends emerge in real time. What people are searching for gives insights into the zeitgeist, what people are interested in and what concerns them."

If you want to know more about what we're searching for you can do so by visiting Google Insights .

If you want more information about shopping cheaply online see our guide to online bargains.