John Lewis/Waitrose tops Which? credit card surveyRetailer receives 90% customer satisfaction score

22 October 2008

Credit cards in a wallet

1 in 4 people have a credit card they haven't used in the last year

The John Lewis/Waitrose group credit card has been named best for customer satisfaction in a survey by Which? Money.

John Lewis/Waitrose received the top customer satisfaction score of 90%. The retailer, which also topped the same Which? Money poll last year, was rated highly for accuracy and clarity of statements, customer service and for its offers and discounts.

Nationwide came second in the poll of over 4000 Which? Money readers, with a customer satisfaction score of 87%. Smile took third place with 86%.

Poor scoring credit cards

Many of the well known credit card providers scored poorly – Abbey received the lowest customer satisfaction score at 52%, while Lloyds TSB rates as one of the worst for customer satisfaction with a score of 60%.

Customers rated the accuracy of statements as the most important aspect of the service given by credit card providers, with 83% of people saying this is very important.

Which? Money also found the most common reason for people choosing their main credit card was already having a product with the same company, with 26% of people choosing for this reason.

Best Buy credit cards

Martyn Hocking, Editor, Which? Money, says: ‘You could be wasting money if you don't shop around and just choose a card from your existing bank. Of the big four banks, only Barclays currently offers a card that makes it into the Which? Money Best Buy tables.

‘With the credit crunch making everyone tighten their purse strings, it’s more important than ever that you get the best deal on your credit card. The difference between the worst and the best credit cards can be substantial, so it’s worth doing your homework.’

You can find out details of Best Buy financial products, including current accounts and Cash ISAs, on our money review pages.

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