Canny Scottish have Christmas bargains sussed Over 90% of Scots research purchases before buying

05 November 2008

Over 90% of Scots do some kind of research when buying new products such as digital cameras, TVs, stereos and sat navs, according to new research from which.co.uk.

Which.co.uk surveyed more than 1,000 Scottish adults about their shopping habits and found that while 90% said they researched purchases, a third became so frustrated by the array of choices that they gave up.

Younger people were most likely to become angry if they couldn't find the product they were looking for, with 30% of 18-24 year olds admitting to having lost their temper, compared to just 5% of those aged 55 or more. 

Shopping recommendations

Which.co.uk discovered family and friends are the most popular source of product recommendations, followed by online review sites and user reviews.

Which? features independently tested Best Buy products including LCD and plasma TVs, sat navs and digital cameras in our reviews section.

Matthew Bath, technology editor of which.co.uk, said: 'Christmas can be a stressful time for shopping, especially in the current climate, so it’s good to see that canny Scots are researching before they buy. This not only takes the pressure off making key purchases, but hopefully means no-one will lose any sleep over stuffing stockings this winter!'

Which? shopping advice

Despite the credit crunch, Scottish consumers would expect to spend £150 on a new digital camera and £500 on a TV, making it more important than ever that people make the right shopping choices.

Which? carries out extensive research into thousands of products and has guides to help consumers choose and use the best PCs, TVs and used cars. 

Copies of the guides are available for £1 by calling freephone 0800 920160.

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