Supermarket giant Asda has slashed fuel prices again, with unleaded petrol being sold for 90.9p a litre at each of its UK stores.
The cut, Asda’s tenth since July, also sees the cost of diesel falling to 105.9p a litre.
It puts fuel prices at their lowest level since April 2007 and is expected to reignite the petrol price war that began earlier this year.
‘Rip-off’ petrol prices
Asda trading director Darren Blackhurst said: ‘With oil prices still falling, there is no need for petrol prices to be so high – it is simply ripping off motorists.’
Crude oil prices have dropped to barely US$50 (£33) a barrel, from almost $150 (£100) in early July. Then, unleaded petrol hit a record high of 119.7p a litre.
Average UK prices dropped from 106.4p a litre in mid-October to 94.86p a litre in mid-November. And compared with mid-July, an average tank of petrol now costs £12.42 less.
Petrol price cuts
Paul Watters, head of public affairs at the AA, welcomed the price cut, but said he hoped it was not just a Christmas giveaway.
He said: ‘It’s very good for consumers – long may it continue. Clearly Asda’s policy is to get people through the door of the supermarket.
‘Other sellers will find it hard to compete with them. It proves the tenacity of the supermarkets to keep on discounting, but we don’t know how sustainable this is.’
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