Olympus to rename SW digital cameras as 'Tough'Weatherproof digital cameras to be rebadged

11 December 2008


Olympus showed its new mju 1050 SW digital camera

Olympus is set to rebrand its line of SW waterproof and shockproof digital cameras. New models released in January 2009 will be categorised in the Olympus mju 'Tough' range.

The mju SW range of digital cameras from Olympus was introduced into the consumer market in 2006. The SW range is renowned for being shockproof and weatherproof, with some of the models in the range also being designed to withstand freezing and crushing conditions.

Shockproof and waterproof cameras

Miquel Angel Garcia, managing director of marketing at Olympus Europe, said: 'These cameras allow our customers the freedom to shoot in situations where other cameras simply wouldn't survive'. He added that because many of the models went beyond being shockproof and waterproof, the name needed changing.

Richard Parris, Which? researcher, said: 'We have several mju SW models in our camera report, and some of the features that these models possess are particularly innovative. The mju 1050SW features technology that allows programmes to be selected with a simple tap. This is great when you're on a skiing holiday and you don't want to keep removing your gloves.'

There are around 250 digital camera reviews in the Which? camera report, as well as lots of useful tips on how to take great photos.

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