High street retailer John Lewis has reported a record week for sales of electrical products, with sat navs, DVD players and digital photo frames among the top-selling items.
The group said last week’s figures for home technology sales beat the previous record by 2%, and announced an overall sales increase of 6% on the previous week.
John Lewis also saw a slowdown in its year-on-year sales decline, with sales down just 4% in the week to December 13 – significantly less than the double-digit decreases seen in November.
The news offers hope to other retailers, which have been struggling to lure in price-conscious shoppers in the run up to Christmas.
John Lewis director of selling operations Dan Knowles said: ‘With just one more weekend to go now before Christmas, we have seen some very strong trading – particularly in electricals and home technology products.’
He added that the trend is expected to continue in the countdown to Christmas day.
A survey by John Lewis found that almost a third of men named electrical goods such as sat navs as their first choice Christmas gift.
Which? has reviewed dozens of sat navs from the likes of TomTom and Garmin to help you find the best. If you’re not sure where to start, check out our expert guide to choosing a sat nav.
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