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Amazon boasts record Christmas trade

Amazon handled 1.4m orders over Christmas

Amazon has had another record Christmas in the UK after getting 1.4million orders on its busiest day in the season.

The online retail giant handled around 16 orders a second in the UK on 8 December, helping towards a 31% leap in fourth quarter international revenues.

Amazon was one of your top online shops according to a Which? survey of members late last year.

Amazon sales leap

Amazon’s worldwide fourth quarter profits had leapt 9% to £157.9m, but it didn’t provide specific results for the UK. 

It said that it cut prices to lure consumers as the high street was also discounting to attract trade. 

Amazon also slashed its free delivery qualifying amount from £15 to £5 before Christmas – meaning that 90% of orders are eligible. UK managing director Brian McBride said free delivery will say for orders over £5 in the UK, but the move has impacted UK profits.

© Press Association 2009

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