Free internet dating site has safety in mindNew website invites members to rate their dates
15 January 2009
Cash-strapped lonely hearts now have a safer and more reliable way to find their soulmate thanks to the people behind popular dating website Match.com.
Free match-making site DowntoEarth.com aims to reduce the risk attached to online dating by inviting people looking for love to rate their dates against the profile that’s stored on the site.
With ratings ranging from five stars for ‘true to life’ to 1 star for ‘not even close’, it’s hoped that users will feel confident that fellow members are who they say they are.
By actively encouraging daters to participate, DownToEarth.com hopes to produce a community of self-policing members who feel safer and more confident that the person they choose on the site matches the person they meet in real life.
'Singles are tired of the misrepresentation that takes place on free sites,' said the website’s general manager Jacob Solotaroff. 'DownToEarth.com's RealRatings system encourages honest and respectful interactions, enabling our daters to create a trustworthy community.'
For daily consumer news, subscribe to the Which? news RSS feed here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml. Find out more about RSS in the Which? guide to news feeds
Sign up to the Which? weekly technology email
Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team. Every Tuesday we'll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets. Packed with the latest product launches, First Look reviews, expert advice and some incredible deals - can you afford not to be the first to find out?