Holidays to help boost UK economySummer bookings help raise nation's spirits

15 January 2009

A tropical beach

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Holiday bookings will play a vital role in boosting the British economy and will help raise people’s spirits in the face of the economic downturn, recent research has found.

Increased holiday budget

The report, published by Abta, found that despite the current economic gloom, 68% of people are prepared to increase their holiday budget this year or spend the same amount as last year in order to have something good to look forward to.
The average spend on the annual summer holiday is expected to be just over £600 per person this year.

Almost half of those surveyed said that booking a holiday is a great way to escape the worries of the credit crunch with 66% saying they feel a huge emotional high from a summer holiday.

Prized purchase

The survey, which polled 2447 adults between December 24 2008 and January 5 2009, also found that Britons rate the value of a summer holiday three times higher than a pay rise. 

Psychotherapist and life coach Christine Webber, who carried out the research said: ‘The nation is suffering from collective stress at the moment and holidays are one way of keeping the UK on an even keel. Everyone has to think long and hard about what they spend but holidays are still firmly in the family budget.’

The same report found that the summer holiday is the most prized annual purchase. It also found that people most valued holidays because they offered a break from everyday worries and routines.

Non-euro destinations popular with Britons

Abta has reported good levels of holiday bookings so far in 2009 with destinations such as Egypt and Turkey selling well. Cruises are also proving popular Abta said.

In other research, carried out by online market research company Hitwise internet searches for flights have fallen by 42% over the last 12 months. Only five destinations have seen an increase in flight searches over the same period: Norway, Denmark, Brazil, Morocco and Cuba.


Which? Holiday

How can you ensure that your holiday of a lifetime doesn't turn into a nightmare? Which? Holiday can help. With four issues a year we provide comprehensive, independent and unbiased holiday advice. In addition, members can call the Which? Legal Service free to discuss any holiday related problem.

If you're planning to go on a package holiday this summer then read our report on your holiday rights when .

Alternatively, if you like to book components of your holiday separately, read our report on how to protect your holiday

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