Hyundai targets 5% share of UK mobile phone marketHyundai is set to launch 10-15 handsets this year
20 January 2009
Hyundai, better known for manufacturing cars, is set to enter the UK's mobile phone market.
It has been reported in the online publication Mobile Today that the company will unveil between ten and 15 handsets at this year's Mobile World Congress show in Barcelona next month.
Hyundai aims to secure between 3% and 5% of the UK market within the next five years, after successfully launching Hyundai Mobile in Germany, Hungary and Slovenia.
Hyundai mobile phones
Norbert Winkler, CEO of Hyundai Mobile Europe, said: 'Hyundai is one of the five biggest car manufacturers and is ranked 72nd in the world's most valuable brands, which is bound to provide a positive image transfer to Hyundai mobiles.'
Jon Barrow, Which? mobile phone expert, said: 'Hyundai's entrance into the UK mobile phone market is good news for consumers as it provide greater options. We look forward to testing the handsets when they become available'.
For help choosing the best mobile phone read our mobile phone reviews. We'll keep you updated with further news from the Mobile World Congress show as it breaks.
For daily consumer news, subscribe to the here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.
Sign up to the Which? weekly technology email
Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team. Every Tuesday we'll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets. Packed with the latest product launches, First Look reviews, expert advice and some incredible deals - can you afford not to be the first to find out?