Hyundai targets 5% share of UK mobile phone marketHyundai is set to launch 10-15 handsets this year

20 January 2009

Hyundai logo

Hyundai logo

Hyundai, better known for manufacturing cars, is set to enter the UK's mobile phone market.

It has been reported in the online publication Mobile Today that the company will unveil between ten and 15 handsets at this year's Mobile World Congress show in Barcelona next month.

Hyundai aims to secure between 3% and 5% of the UK market within the next five years, after successfully launching Hyundai Mobile in Germany, Hungary and Slovenia.

Hyundai mobile phones

Norbert Winkler, CEO of Hyundai Mobile Europe, said: 'Hyundai is one of the five biggest car manufacturers and is ranked 72nd in the world's most valuable brands, which is bound to provide a positive image transfer to Hyundai mobiles.'

Jon Barrow, Which? mobile phone expert, said: 'Hyundai's entrance into the UK mobile phone market is good news for consumers as it provide greater options. We look forward to testing the handsets when they become available'.

For help choosing the best mobile phone read our mobile phone reviews. We'll keep you updated with further news from the Mobile World Congress show as it breaks.

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