Philips showcases the Cinema 21:9 LCD TVThe aspect ratio of a cinema, in your home

29 January 2009

Philips Cinema 21:9

Philips 56-inch Cinema 21:9 LCD TV

Philips has unveiled the Cinema 21:9 LCD TV, with an aspect ratio that Philips claims perfectly matches the cinema experience. The company says it will provide film fans with the chance to 'watch DVDs in the way the director intended'.

The 56-inch LCD TV will be launched in Spring 2009 - although Philips' didn't detail pricing.

Philips claims that the TV's 21:9 aspect ratio will match that of a cinema screen, allowing viewers to become more immersed in the film than they would when watching a TV with a 16:9 aspect ratio. It says that following consumer trials, it found that viewers become more aware of what is happening in the peripheral areas of field of vision.

Aimed at fans of DVD

The TVs are aimed at film buffs, and are more interested in watching DVDs than broadcast TV programme. Philips states that 16:9 transmissions can either be watched with black bars on either side of the picture, or can be stretched to fit the screen with minor distortion.

Philips claims that 90% of DVDs and Blu-rays for sale on Amazon can be watched in 21:9.

Philips Cinema 21:9

Philips Cinema 21:9

Ben Stevens, Which? researcher, said: 'This is a very brave move by Philips and it will be interesting to see how well the new TVs are adopted. These TVs are not going to be cheap, and the cost is likely to reduce the already small niche market that this product is aimed at.'

1080p HD resolution

The resolution of the Cinema 21:9 TVs is likely to measure 1080p x 2650, making it a full HD model.

The TVs will feature Philips' Ambilight technology, five HDMI sockets and Wi-Fi and ethernet connectivity. The launch of the model will coincide with the launch of a new Philips 7.1 home cinema kit.

For help choosing the best TV, visit our LCD and plasma TV report featuring more than 180 TV reviews.

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