Philips showcases the Cinema 21:9 LCD TVThe aspect ratio of a cinema, in your home
29 January 2009
Philips has unveiled the Cinema 21:9 LCD TV, with an aspect ratio that Philips claims perfectly matches the cinema experience. The company says it will provide film fans with the chance to 'watch DVDs in the way the director intended'.
The 56-inch LCD TV will be launched in Spring 2009 - although Philips' didn't detail pricing.
Philips claims that the TV's 21:9 aspect ratio will match that of a cinema screen, allowing viewers to become more immersed in the film than they would when watching a TV with a 16:9 aspect ratio. It says that following consumer trials, it found that viewers become more aware of what is happening in the peripheral areas of field of vision.
Aimed at fans of DVD
The TVs are aimed at film buffs, and are more interested in watching DVDs than broadcast TV programme. Philips states that 16:9 transmissions can either be watched with black bars on either side of the picture, or can be stretched to fit the screen with minor distortion.
Ben Stevens, Which? researcher, said: 'This is a very brave move by Philips and it will be interesting to see how well the new TVs are adopted. These TVs are not going to be cheap, and the cost is likely to reduce the already small niche market that this product is aimed at.'
1080p HD resolution
The resolution of the Cinema 21:9 TVs is likely to measure 1080p x 2650, making it a full HD model.
The TVs will feature Philips' Ambilight technology, five HDMI sockets and Wi-Fi and ethernet connectivity. The launch of the model will coincide with the launch of a new Philips 7.1 home cinema kit.
For help choosing the best TV, visit our LCD and plasma TV report featuring more than 180 TV reviews.
Which? RSS News Feed
For daily consumer news, subscribe to the here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.
Sign up to the Which? weekly technology focus email
Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team. Every Tuesday we'll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets. Packed with the latest product launches, First Look reviews, expert advice and some incredible deals - can you afford not to be the first to find out?