Philips to unveil ultra widescreen 'cinema TV'56-inch LCD TV sports cinema screen shaped display

16 January 2009

Philips Cinema TV with 21:9 Aspect Ratio

Philips is set to unveil a remarkable ultra-widescreen LCD TV at the end of the month, called the Cinema 21:9. It's billed as the world's first cinema-proportioned television.

The 21:9 figure refers to the aspect ratio of the television - or shape of the screen (width x height). Standard widescreen LCD and plasma TVs are 16:9, which matches the shape of digital TV broadcast signals but not the true proportions of your average Hollywood blockbuster. The Cinema 21:9 should mean the black bars that sometimes show up at the top and bottom of the screen will disappear. 

Mike Briggs, Which? TV expert, said, 'It looks like the Cinema 21:9 should enhance movie watching - but it may not eliminate black bars from all films. There's no one standard and movies come in a whole variety of shapes and sizes. And we can't wait to see how it copes with regular TV broadcasts - but we're probably going to have to get a bigger testing lab.'

Philips Ambilight technology

The display measures 56-inches and should boast the same processing software and Ambilight technology as Philips' other top end models. It's all set for an official UK release on 29 January but no word on price as yet.

Which? will be at the launch, so we'll bring you more news at the official unveiling. To find out more about the two hundred televisions we've tested check out our full LCD and plasma TV report.

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