Tesco cuts prices on its clothesSupermarket lures shoppers with further discounts

19 January 2009

Tesco has announced price cuts on over 700 of its clothing lines.

The UK’s largest supermarket is slashing prices on all types of clothing from work wear, fashion, children’s clothes and basic.

Check out the latest shop bargains with the Which? January sales guide.

Discounts aimed at cash-strapped shoppers

Examples of the discounted prices at Tesco include a ladies shirt for £5, a pair of jeans for £6, a children’s check shirt for £3 and men’s T-shirts for £4.

The move is hoped to lure shoppers seeking a bargain and comes off the back of the two successful clothing promotions Tesco ran last year. A £5 men’s knitwear promotion last November saw volume grow by 572% compared with pre-promotion sales, while a women’s outfit for £10 deal last October saw sales grow by 490%.

Tesco said a third of its clothing is now cheaper than last year and new lower prices on clothing will be refreshed every six weeks. The supermarket is to spend £19million over the next year on the price cuts.

Lower prices here to stay, says Tesco clothing chief

Tesco reported its worst Christmas trading since the early 1990s last week. But clothing sales were up 5% year on year.

The price cuts will pit the supermarket against budget fashion stores like Primark and Matalan, both of which posted strong Christmas sales.

Terry Green, Tesco’s clothing chief executive, said: "Customers can rest assured that low prices are here to stay and the garments are from the same suppliers and of the same quality our customers have come to expect - no compromises, just great fashion product at lower prices."

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