Which? Car is to be published quarterly for the first time this year and will be on sale exclusively at Sainsbury’s from Friday 30 January at £3.99.
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This move follows a highly successful launch last year when the magazine was sold at the supermarket – the first time in Which?’s 51-year history that one of its magazines was sold on the newsstand.
Which? Car sales
Which? Car sold more than 40,000 copies between July and October 2008 in Sainsbury’s and outperformed market-leading titles What Car? and Top Gear.
A brand new Which? Money magazine will also be on sale exclusively at Sainsbury’s from Friday 13 February at £2.99, the first of two magazines to be sold this year.
As with all Which? products, the magazines carry no advertising for other companies. Which? is a not-for-profit organisation, so any revenue raised will fund testing and campaigns for the benefit of all consumers.
Richard Headland, Editor, Which? Car, says:
‘Publishing four magazines a year will mean we can give consumers timely information about the fast-changing car market. We’re very pleased that Which? Car is to resume its successful relationship with Sainsbury’s and continue to make our independent car advice widely available.’
Phil Carroll, Sainsbury’s Newspapers and Magazines Senior Buyer, says:
‘Which? Car’s a great magazine and we’re sure our customers will continue to respond really well to it. We’re delighted this relationship continues to flourish and look forward to similar success with Which? Money.’
Which? Car will be published in January, May, July and October 2009. The July edition of Which? Car will also be sent out to Which? members as a free supplement.
The second edition of Which? Money will be published in September 2009. Which? Money is a guide to helping consumers cut costs and beat the credit crunch.
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