Amazon 'to launch grocery website'Online store Amazon set to expand to food

03 February 2009

Amazon is set to take on the supermarkets with an online grocery store.

Industry reports say the online shopping giant is likely to launch its online grocery shop later this year. The launch by Amazon will be considered a direct threat to Asda, Sainsbury’s, Tesco and Waitrose’s online shops.

Amazon was one of your top performers in the Which? online retailer survey published late last year. The website was highly ranked for every sector in which it sells products.

Amazon supermarket

Amazon already sells groceries in the USA through The USA version currently sells more than 45,000 non-perishable items and the UK offering is expected to follow this model.

Amazon expanded in the UK last year with launches of DIY and health and beauty stores. Clothing was launched last October and more recently Amazon added MP3 downloads to its list. If you have bought MP3s from, check out Which? reviews for the best MP3 players.

Last week, Amazon revealed a record Christmas trade in the UK, handling 1.4 million orders in its busiest day over the season.

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