Car buyers steer away from new carsNew car sales down 30% in January

05 February 2009

Ford Fiesta bestseller

Ford Fiesta is the bestseller for the third month running

New car sales fell by more than 30% in January as the recession continued and car buyers stayed away from showrooms or bought second-hand cars instead.

Only small, economical cars bucked the downward trend, with city car sales up by more than 40% and superminis accounting for more than 35% of new registrations.

Ford Fiesta is bestseller

The new Ford Fiesta topped the sales charts for the third consecutive month, selling nearly 9000. Budget Korean car maker Hyundai also beat the recession with sales up by more than 5% thanks to the popularity of its new i10 and i30 models.

Fuel economy appears to be important to many people buying new cars. Although sales of diesel models were down compared with last year, diesel cars accounted for more than 45% of January sales, the second highest level on record.

Industry calls for action

The car industry is calling on the government to stimulate demand for new cars by introducing a cash incentive for people who scrap an old vehicle and buy an environmentally friendly new car.

Scrappage incentive schemes in other European countries, such as Germany and France, have boosted new car sales by up to 400,000.


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