Iggy Pop insurer in cover aversionAdvertising watchdog looks into Swiftcover.com
26 February 2009
Online insurance firm Swiftcover.com is facing a formal investigation from the Advertising Standards Authority (ASA) after complaints that it refuses to cover musicians, despite having a £25 million ad campaign fronted by rocker Iggy Pop.
People employed in the music and entertainment industry have been turned down for car insurance after Swiftcover.com, part of the Axa insurance group, cited high levels of risk and potential claims costs as its reasons for rejecting applicants.
An Advertising Standards Authority spokesman said: ‘We have received 12 complaints which we are formally investigating. They have challenged whether it is misleading to suggest Iggy Pop has insurance with Swiftcover because its website states that those who work in entertainment cannot take out a car insurance policy with that insurer.’
Swiftcover's list of uninsurable occupations also includes gambling, modelling, professional sports, bailiffs and bodyguards.
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