Panasonic is set to launch three washing machines and two fridge freezers in March, as the company makes its first entry into the European white goods market.
With worldwide success with audio visual products, such as LCD and plasma TVs, and Blu-ray DVD players, Panasonic is now aiming for similar success in the white goods sector – products that until now it has sold only in Japan.
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Washing machines and fridge freezers
Which? will be testing the new Panasonic models once they go on sale.
Panasonic has just unveiled the first five products in its new ranges – two fridge freezers: the premium NR-B30FX1 and the deluxe NR-B30FG1, and three washing machines: the premium NA-16VX1, the deluxe NA-16VG1 and the standard NA-14VA1.
The washing machines have been designed with ease of use and energy efficiency in mind; Panasonic says that the NA-16VX1 uses 20% less energy than an ordinary A-category washing machine.
Panasonic claims that the fridge freezers are also energy efficient models, and that they will both feature a ‘vitamin-safe’ compartment.
According to Panasonic, this compartment has an independent temperature control and uses LED technology to prevent fruit and vegetables losing vitamin C.
Carole Shepherdson, Which? refrigeration expert, said: ‘It’s great to see such a big brand start to sell white goods as it means a greater selection for consumers to choose from.
‘Manufactures frequently make green claims in their advertising, and it’s good to see energy efficiency apparently at the forefront of manufacturers’ business plan. We look forward to including these models in our upcoming batches.’
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